When is the most popular time to buy house & land?

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Alice Bradley by Alice Bradley 18 Nov 2015  Buying, Market data, Brisbane, Development, New Homes, Queensland Summer may be the silly season – a time for beaching and barbecuing – but when the New Year rolls around it’s all about fresh starts, with many using the weeks before work to get their house in order. For some, this means finding a house to get in order. January is the most popular month for searching online for house and land packages, realestate.com.au house and land data shows. In both 2013 and 2014, house and land listings on realestate.com.au received the most number of visits and enquiries compared to any other month. In January 2013, visits peaked to 396,968 for house and land listings. In 2014, they were at their highest in January again at 253,017. This year, August has been the most popular month so far, but if the pattern follows the same trajectory as past years, January 2016 looks set to be a boon for house and land developers. Brendan Gore, Managing Director and CEO of residential land developer Peet, says new year home buyers tend to be driven by a combination of mood and opportunity. “People often have more money to spend over Christmas and they start looking to the future and a new year ahead,” Gore says. “After spending time at home over the holidays, they often decide they need to freshen up their life with a new house, more space, or a different location. “They also tend to get out and about over the holidays and have more time to look at houses and explore new places. Even a summer health kick can lead them to discovering new parks and places where they would prefer to live.” All bases covered: 8 common questions when buying off-the-plan “ A summer health kick can lead buyers to discovering new places where they might prefer to live. Flagstone RiseThe land development industry runs its biggest marketing campaigns during Spring and Summer. Gore says most developers recognise the mindset of their buyers during the summer period and aim to meet the market with competitive pricing and incentives to encourage people to make a move. “Like other post-Christmas sales, some of the best opportunities of the year are offered in January and February so we, as an industry, are probably encouraging the trend.” Gore says spring is another elevated buying period, when people tend to make plans after winter. But the new year is “traditionally” the peak buying time. “People often get distracted from their house hunting in December and we see pent-up demand coming back into the market after the holidays.” “ Like other post-Christmas sales, some of the best opportunities are offered in January and February. One in six Australians are already engaged with buying a new home, data shows. The realestate.com.au House and Land Consumer Study found that 16% of Australians were either considering building a new home or already in the process of purchasing a new home. The ability to customise floorplan and other home features was the number one driver pushing home seekers to start a new build.* Summer ready – masterplanned community in SEQ Flagstone, a joint venture between Peet and superannuation fund MTAA Super, is a new town that will accommodate much of the growth from Greater Flagstone, one of the four priority development areas in Queensland. The first lots of the new part of Flagstone are due to be released in the new year to take advantage of the peak January – February selling period. “Flagstone is a long-term project but astute buyers know it’s best to get in early,” Gore says. The family-oriented community, which already has an established village of 4,000 people, will offer a range of homes in the new release, from city-style apartments to architecturally designed spaces for home-based businesses. Flagstone RiseFlagstone attracts a mix of entry level first home buyers, young working families and older couples downsizing from acreage. More than 300 hectares of the site has been set aside for parks, reserves and public open space to take advantage of the natural waterways and mountain views of its southeast Queensland location – just an hour from Brisbane’s CBD. The right estate: What to look for in house and land packages “ Astute buyers know it’s best to get in early. Peet expect to be able to deliver the first stage of a major regional recreation park adjacent to the new residential lots in time for the new year release. *The Building Journey, House & Land Consumer Research, realestate.com.au Insight Series, September 2015.