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Tuesday, April 19, 2011

Supply chain biggest near-term challenge-GM CEO

19 Apr 2011 19:23

Source: reuters // Reuters


* Akerson says no more problems on supply chain expected

* No comment on Treasury sale of stock

* GM better prepared for $4/gallon gas than in 2008

* GM maintains 13 mln to 13.5 mln U.S. 2011 auto sales (Adds Akerson comment on past GM problems, Japan impact)

By Deepa Seetharaman and Dena Aubin

NEW YORK, April 19 (Reuters) - General Motors Co's biggest near-term challenge is ensuring there are no more major disruptions in its global network of suppliers because of the March 11 earthquake in Japan, GM's chief executive said on Tuesday.

CEO Dan Akerson said supply shortages will not force GM to cut its outlook for U.S. vehicle sales in 2011, currently set at between 13 million and 13.5 million.

Any problems stemming from the earthquake would only disrupt production for one to two months, he said.

"We're particularly focused on the semiconductor area," Akerson told reporters at an event on the sidelines of the New York auto show. "But we're feeling better than we did a month ago and a lot better than we did five weeks ago."

The earthquake and tsunami in Japan and subsequent infrastructure problems forced factories in Japan to close or run with limited power, causing a shortage of key auto parts and supplies, including semiconductors and paint.

Major automakers have dealt with the shortages by curtailing production in North America. GM idled its pickup truck plant in Shreveport, Louisiana, last month but opened the plant the following week.

"I don't think we'll have any problems going forward, given what we know today," Akerson said at the NADA/IHS Automotive Forum.

Akerson said the fact that GM's operations are still running is "almost heroic" and that GM had "not ten but tens of tens of people in Japan within 48 hours."

Supply disruptions, coupled with the surge in fuel prices, have hampered GM's stock, which has fallen below its IPO price of $33. GM's stock was down 1.1 percent to $29.63 in afternoon trading on the New York Stock Exchange.

"Oil is a concern on investors' minds," Akerson said. "I think the supply chain as a result of the disaster in Japan is an issue. I think we've navigated those waters very very credibly."

Akerson declined to comment on whether the drop in GM's stock price would hamper the U.S. Treasury's exit. He also declined to discuss reports the U.S. Treasury was considering a sale of shares.

"They will tell us when they are getting out, I will not tell them when they're getting out," Akerson told reporters. "I don't know what's going to go into their calculus. I think there are many, many variables in their consideration and they don't share that with us."

The U.S. Treasury advanced $50 billion to GM during the financial crisis to help the top U.S. automaker avoid liquidation and restructure in bankruptcy.


GM got into the precarious position of having to rely on a U.S.-government sponsored bankruptcy in 2009 because of a series of bad decisions leading up to that.

"We had oversupply because we had huge fixed costs, we produced too many cars, the quality went down, they weren't in the right profile," said Akerson. "It was like you sat down and said what are 10 worst things we can do, we hit about eight or nine of them."

Akerson said it's wrong to think that GM failed because its structural costs were too high.

"That's part of reason, but also we failed because we didn't innovate," Akerson said.

And GM was wrong to take on debt in a shift of a core practice started with its founding.

"General Motors essentially had no debt from 1908 till 1980. Triple-A rated," he said.

"When did they started borrowing money, and heavily? In 1980 when they absolutely should not have. As a result, their credit rating went progressively down, their debt went predictably up until it all ended in the bankruptcy that you're well aware of."

GM's IPO last November cut the government's stake to 33 percent of common shares outstanding down from 61 percent. The U.S. Treasury may sell more shares to further reduce its stake, a person familiar with the matter said. [ID:nL3E7FJ0E0]

THE $120 PLAN

Akerson expected fuel prices to remain high in the near-term as the U.S. auto industry nears the peak summer car driving season.

U.S. pump prices averaged $3.84 a gallon last week, the most expensive since August 2008, and about a dollar higher than a year ago, according to government data released on Monday.

"The likelihood of a sustained decline in the near future appears dim," Akerson said. "The last time the prices climbed to these levels in the summer of 2008 it caught all of us flat-footed. We're better prepared today."

A surge in fuel prices to between $120 and $130 a barrel was chief among GM's concerns after the company's IPO, he said.

His team developed what they called a "$120 plan" that included speeding up the production of the next generation of the Chevrolet Malibu, he said, adding the jump in fuel prices had come sooner than expected.
Akerson said small cars such as the Chevrolet Cruze and Sonic, as well as the Buick Verano, would help GM ride out the surge in fuel prices this year.

He said the company was unlikely to speed up production of pickup trucks given the "mileage-sensitive environment" for car shoppers. (Editing by Gerald E. McCormick, Derek Caney, Andre Grenon and Steve Orlofsky)

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