Sony Corp’s new super-thin TV outshines LCD and plasma models in several key areas like response speed and power consumption, but the next generation technology may not have a big impact on the firm’s profits for a few more years.
The model, which will be launched in December, uses state of the art organic light emitting diode (OLED) technology which could dominate the flat TV market from 2010 if prices come down and panels get bigger, analysts say.
OLED displays use organic, or carbon-containing, compounds that emit light when electricity is applied. Unlike liquid crystal display (LCD) panels, they do not need backlighting, making OLED TVs slimmer and more energy-efficient.
The OLED TV is suitable for watching fast-moving images such as sports programmes because of its quick response time. It also offers bright colours and a wide viewing angle. reuters
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